A Legacy in the Making

A Strategic Partnership Proposal for

328 Beaver Street, Sewickley

01. Executive Summary

A Vision Beyond Bricks & Mortar

We understand that 328 Beaver Street is more than a development; it is a capstone legacy project. As world-class engineers, your focus is on creating a landmark building. Our focus is on providing a single, expert partnership to de-risk the process and ensure its long-term financial and reputational success. We offer a complete, turnkey solution for the entire asset lifecycle.

A legacy project in today's market requires more than a local network; it demands a data-driven strategy, technological superiority, and a comprehensive management solution. We provide all three.

The Sewickley Lifestyle

This development offers more than a home; it offers a coveted address in the heart of one of Pittsburgh's most prestigious villages. It’s a life of unparalleled convenience, where charming boutiques, acclaimed restaurants, and riverside parks are just a short stroll away.

We sell not just a property, but a place in a vibrant, walkable community—a key driver for the discerning luxury buyer.

A charming street scene in Sewickley village

A Canvas for Bespoke Luxury

Three exclusive residences, each designed as a private canvas for the ultimate expression of personal style.

Renderings are conceptual and courtesy of Desmone Architects and Robert Rokop, Architect.

A corner layout with an expansive great room for entertaining.

A balanced design offering privacy and elegant, linear flow.

A grand, open-concept layout centered around a gourmet kitchen island.

Floor Plan for Residence One
Floor Plan for Residence Two
Floor Plan for Residence Three
Interior rendering of a luxury residence Interior rendering of a luxury residence Interior rendering of a luxury residence

The Commercial Opportunity

The two prime, ground-floor retail spaces are a vital component of the building's success. Our strategy is to secure high-end tenants that complement the building's luxury brand through a professional, targeted leasing campaign.

  • Maximum Exposure: We will create compelling listings on LoopNet and CREXI, the industry-standard platforms for reaching qualified commercial tenants and brokers.
  • Turnkey Management: Recognizing this is not Orbital's core business, we manage the entire process from listing to lease execution, creating a stable, professionally managed asset and ensuring a long-term revenue stream.
Interior rendering of a high-end retail space
Interior rendering of a luxury showroom or boutique

The Site & Amenities

Thoughtfully positioned, the building offers unique advantages that enhance the luxury lifestyle. Our marketing will emphasize these key, high-value features:

  • Private, Secure Access: Direct, private entry to heated two-car garages, a feature highly coveted by the target buyer for both convenience and security.
  • Tranquil Views: Residences are oriented to overlook serene green spaces and the private interior courtyard, creating a peaceful oasis insulated from public areas.
  • Unmatched Convenience: The immediate proximity to Safran's Market and other village amenities offers a true "walk-to-everything" lifestyle that is a primary selling point.
Overhead site plan of 328 Beaver Street

02. The Market Opportunity

A Data-Driven Analysis of the Benchmark: 400 Centennial

Centennial Sales Performance ($USD)

Price Per Square Foot Variance

Demonstrates that value is driven by qualitative factors (views, position), not size alone.

The Privacy-Seeking Buyer

A significant portion of buyers prioritize discretion, using legal entities for acquisition.

Key Intelligence & Market Validation

  • Proven Demand: The market has a clear, proven appetite for new, multi-million dollar luxury condominiums in Sewickley.
  • Appreciating Asset: The final, most expensive sales at Centennial occurred last, indicating growing market confidence and significant value appreciation for early buyers—a powerful narrative for 328 Beaver.
  • The Gatekeeper Is Key: With nearly half of buyers using trusts/LLCs, the most effective path to the target demographic is through their financial and legal advisors.

03. The Ideal Client

Defining the Buyer & Our Engagement Strategy

Our research into the Centennial sales provides a precise composite of the target buyer. They are not a monolithic group of "wealthy people," but a collection of sophisticated archetypes who share a common desire for high-quality, maintenance-free living in a premier location. Understanding their specific motivations is the key to our targeted approach.

The Local Entrepreneur & Downsizer

Successful, community-rooted individuals shedding large estates for a "lock-and-leave" lifestyle without sacrificing luxury or their Sewickley address.

The C-Suite Executive & Professional

High-earning, analytical buyers (finance, medical, legal) who view the property as both a home and a key asset in their portfolio, valuing convenience and security.

The Privacy-Seeking Investor

High-net-worth individuals who prioritize discretion, often purchasing via trusts or LLCs. They are focused on asset protection, quality, and long-term value.

The Pied-à-Terre Seeker

Affluent individuals with primary residences elsewhere who desire a hassle-free, secure, and luxurious base in the Pittsburgh area to be near family or business interests.

04. The Strategic Framework

Our Philosophy: "High-Touch, Targeted Visibility"

To attract this elite clientele, a standard MLS listing is the wrong approach. Our strategy is built on the principles of exclusivity, discretion, and scarcity that successfully sold the majority of the Centennial units off-market. This preserves the project's prestige and maximizes value.

Phase I: Private Network Seeding (Pre-Market)

Initiate a discreet outreach campaign targeting our established network of "gatekeepers"—top wealth managers, estate attorneys, and private bankers. We will present the opportunity privately to their pre-qualified clients, building a pipeline of serious interest before any public reveal.

Phase II: Exclusive Engagement

Host invitation-only preview events and conduct "white-glove" private tours. All marketing collateral will be bespoke and distributed through controlled channels. This creates an aura of scarcity and transforms the sale into a private acquisition.

Phase III: Targeted Digital Outreach

Leverage our in-house Google engineering expertise to run hyper-targeted digital campaigns. This includes LinkedIn ads targeting CEOs and surgeons within specific Pittsburgh zip codes and sophisticated remarketing to engaged prospects—a non-replicable advantage.

Phase IV: Strategic Public Reveal

Only if necessary, we will execute a controlled public listing for any final remaining units. This will be a tactical move to create urgency and capture the broader market, using the momentum from private sales to command premium pricing.

05. Your Unfair Advantage

The Team, The Technology, The Track Record

Our market leadership is not accidental. It is the direct result of a unique combination of empathetic, client-focused service and a non-replicable technological advantage. Our marketing operations are architected in-house by a Senior Google Software Engineer, applying a rigorous, data-driven methodology to real estate. This allows us to find and engage high-net-worth buyers who are invisible to traditional agents, ensuring your property is seen by the right people, discreetly and effectively.

06. The Partnership Model

The "One-Stop" Comprehensive Solution: Your Integrated Partner

Hiring separate brokers for residential, commercial, and property management creates unnecessary complexity. We eliminate this by providing a single, expert point of contact for the entire asset lifecycle.

Our "one-stop" model provides a unified strategy, eliminates communication gaps, and ensures seamless execution from launch to long-term operation. This is our core differentiator: a seamless, accountable partnership.
The Tarasa Hurley Team Logo

Elite Sales & Marketing

A unified sales and leasing force for both luxury condominiums and retail spaces, ensuring a consistent, high-end brand message to attract the right buyers and tenants.

River Point Realty Logo

Boutique Brokerage & Compliance

Our in-house brokerage provides the legal and transactional backbone, ensuring every contract, lease, and disclosure is handled with meticulous attention to compliance.

RedKey Management Logo

Long-Term Asset Management

Post-stabilization, our management division provides turnkey oversight of the COA, tenant relations, and maintenance—transforming this project into a passive, worry-free asset.